Concentric -Marketing Analytics

Concentric provides a more complete answer, drives efficient processes, and shortens the time to results.

Currently marketing analytics happens in a disjointed fashion. Separate teams and service providers work on:

• Measuring effectiveness of advertising investments with marketing mix models
• Accounting for the contribution of digital media with cross-channel attribution
• Assessing brand performance with consumer research
• Quantifying word-of-mouth with social tracking
• Developing product features and creative messaging

Concentric combines the information that informs these approaches in one common body of knowledge and uses automated algorithms to provide answers that go beyond what each can do on its own.